People used to criticize that a Sharepointy site cannot be made to look un-sharepointy. So I've been maintaining a list of sites built on MOSS, that look NOTHING like SharePoint.
But, on a slightly broader topic, the real question is, what specific advantages does MOSS WCM bring?
I've been having this discussion with many individuals far smarter than me (Andrew Connell, Heather Solomon, Spence Harbar, Bob Mixon, Shane Perran and Amanda Murphy) and here is what I have gathered so far:
- MOSS makes it far easier to put content authoring and control in hands of the business users. Building this functionality from a scratch will take forever and be cost-prohibitive.
- MOSS is more than a WCM. It is a rich collaborative environment, thus if someone is (and should) already using MOSS on their intranet, exposing such content to the extranet/internet and integrating with the rest of the organization's world is very easy and very very compelling.
- MOSS has the capability of integrating LOB data and exposing that to the internet without a single line of code
- MOSS WCM offers user profiling, both for content contributors and subscribers, without any code.
- MOSS comes with search. Enterprise search engines cost approximately 10 times more than what MOSS comes with - out of the box.
- MOSS WCM targets multiple devices, mobile platforms out of the box.
- MOSS WCM can target multiple languages, without any code and minimal overhead.
- MOSS allows for content and workflow authoring - with or without code.
- MOSS is built on .NET, and is backed by an amazing community, and the largest software powerhouse in the world.
- MOSS is extensible, the APIs are very open, and you will never find yourself pigeon holed into something you absolutely need, and absolutely can't get done.